NOVALTA PARTNERS
Strategic. Trusted. Expert
Empowering the best brands to scale to new heights
About Us
Novalta is an independent corporate finance advisory practice, founded by Jonathan Friedman
We operate across the Consumer and Business Services sectors, leveraging Jonathan’s 15 years’ experience advising fast-growing brands from start-up to £100m+ exits
We offer the full suite of corporate finance services, with a core focus on transaction sizes of £5m - £50m for M&A and £2m+ for fundraises
Expert Founder Advisory Panel
Lottie Whyte
Consumer
D2C & E-Commerce
Lottie is the co-founder of MyoMaster, a D2C sports recovery and wellness brand named one of the UK’s fastest-growing businesses in 2025
Consumer
Leisure & Hospitality
Ged founded The Climbing Hangar with a vision to make climbing more accessible. He has since scaled TCH to 11 sites across the UK
Nitzan Yudan
Business Services
Global Mobility
Nitzan is the Founder and CEO of Benivo, the fast-growing, US VC-backed, HR-tech platform redefining global mobility
David Green
Business Services
Recruitment
David built, scaled and sold Remedium, a healthcare recruitment business, with the vision of saving the NHS millions in locum costs
Our Services
Growth Capital
Helping founders raise capital to accelerate their growth plan
We work with founder-led and businesses to raise the growth capital they need to scale, whether that is funding new sites, international expansion or strategic hires
We help shape the equity story, prepare clear, investor-ready materials and run a targeted process with growth equity, PE and strategic investors
Our clients are typically EBITDA-positive and looking to raise a minimum of £2m
Buy-Side / MBO
We support management teams on MBOs and PE/Trade buyers on both one-off acquisitions and broader buy-and-build strategies
For MBOs, we structure the deal, bring in funding partners and negotiate terms that align incentives for the long term
For corporate and private equity clients, we help identify and approach targets, assess value and fit, and support negotiations through to completion
Our clients are ambitious management teams and corporate/PE buyers seeking to acquire strategic targets
Sell-Side
Advising shareholders on achieving succesfull exits that maximise value
We advise owners and management teams through the full sale process, from early preparation and positioning through to negotiation of headline terms and detailed SPA
Our focus is on creating competitive tension, managing due diligence and ensure a smooth process through to completion
Our clients are fast-growing, high-quality businesses, typically valued between £5m and £50m
Vendor Assist
We support businesses in getting “deal ready” well before a formal process
This includes reviewing financials, normalising EBITDA, analysing KPIs, inputting into the growth plan, and preparing the data room in advance of due diligence
Vendor assist can be tailored to meet our client’s needs - either as a standalone piece of work or as the first step towards a full sell-side mandate
Our clients are typically introduced to us by VC/PE investors ahead of a future potential transaction
Why Novalta?
Novalta is the fusion of ‘Nova’ and ‘Alta’ meaning new heights
Our mission is simple: help founders reach them
Senior-led
We work directly with you from day one to completion. No handovers. No dilution of accountability
Relationship-driven
We prioritise what is right for you and your business, not the fastest route to a transaction. We want to be a long-term, trusted partner
Deeply hands-on
We embed ourselves in the detail - financial, strategic, and operational - so our advice is informed, specific and actionable
Specialists in what we do
We bring extensive M&A expertise and genuine sector knowledge, backed by a network of advisors and extensive access to investors and strategic buyers